Facebook’s business pages are easy to maintain and allow multiple administrators to manage the content, from top to bottom.
One of the most appealing aspects of a Facebook business page is how easy it is to interact with customers. An effective way of getting feedback and attention is to offer users a prize for answering a question or for sharing a picture or post on their own news feeds. Make sure any questions posed in the contest are open-ended so everyone who sees the post feels like they can participate.
Facebook also makes it easy to determine how engaged customers are with the company. Facebook businesses tracking also shows how how effective targeted advertising can be.